“It seemed sort of a logical conclusion after looking at so many names.At least for me, I can tell you it wasn’t a riff off of artificial intelligence. It was sort of calling it what it is. I’m sure a lot will be said about it, but it’s probably not as it appears,” Cook said in an interview with The Washington Post, when asked why the company chose Apple Intelligence over the conventional term.
Apple unveiled its AI system, Apple Intelligence, integrating machine learning models designed for everyday tasks across iPhones, iPads and Macs. The AI system leverages Apple silicon for functions like understanding and generating language, taking action across apps and personalising user experiences – all with keeping privacy as a core focus.
For this, Apple collaborated with ChatGPT-maker OpenAI and also announced that it will bring the free version of the app as opt-in. Apple senior vice president of Software Engineering, Craig Federighi, also said that the company may work with more models, like Google Gemini, in the future.
Tim Cook on ‘hallucinations’ in AI systems
When asked whether Apple can stop AI hallucinations – a term used for responses generated by AI chatbots that are incorrect or misleading but presented in a very confident manner – Cook said that Apple Intelligence may produce false information.
“It’s not 100 percent. But I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we’re using it in. So I am confident it will be very high quality. But I’d say in all honesty that’s short of 100 percent. I would never claim that it’s 100 percent,” Cook said.
On the most immediate Ai benefits for Apple customers, Cook said that “they’re going to save time and that “things are going to become more efficient [for them].”