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The recent survival show ‘The Influencer’, featuring 77 well-known South Korean influencers vying for social dominance, wrapped up with Oking emerging as the winner. However, despite his top position, Oking has not yet received the 300 million KRW prize money, leading to considerable speculation and concern. On August 21, the OTT platform addressed the situation, revealing to South Korean media outlet iMBC Entertainment that Oking’s prize was withheld due to a breach of the confidentiality clause stipulated in his contract.
Netflix explained that adherence to confidentiality was crucial for preserving the integrity of the show and ensuring fairness among all contestants. The OTT platform stressed that maintaining secrecy before the content’s release is essential not only for protecting the hard work of everyone involved but also for ensuring that viewers enjoy the show without any spoilers. The decision to withhold the prize money reflects their commitment to these principles.
Oking’s contract violation occurred during a period of heightened scrutiny when he was involved in a cryptocurrency controversy. This controversy inadvertently revealed that he had won the show before its official airing, causing a stir at Netflix and further complicating the situation. The breach of confidentiality undermined the trust and anticipation built around the show.
‘The Influencer’, which premiered on August 6, 2024, was a highly anticipated social survival variety show, featuring recognised influencers such as Jang Keun Suk, Pani Bottle, Great Library, Risabae, Juice Seyeon, among others. The show quickly garnered attention, topping Netflix’s Top 10 series list in Korea and achieving fourth place in the global Top 10 TV shows in the non-English category. The competition aimed to identify the influencer with the greatest social power, making Oking’s unfulfilled victory particularly notable in the context of the show’s success.



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